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Severstal

June 25, 2002

UAZ (Uliyanovsk Automotive Plant), part of Severstal-Avto Division, had a test run for its new product - UAZ-315195, which will enter the Russian car market this year

The tested vehicle - UAZ-315195 - has some major improvements as compared with the previous models, including ZMZ-409 injection engine with antioxidation unit, modernized electrical equipment, modernized chassis units such as five step transmission in one crank case and new transfer gear case, as well as Spicer master bridges which improve controllability, maneuverability and steadiness of vehicles. Major improvements were made to the car body, including control panels, doors, door extensions, bumpers, brakes, etc.
   By the end of the test run, Eduard Shpakovsky, UAZ' general director, Andrey Sukhanov, director of sales and marketing, and Sergei Gaisonov - senior designer and acting director of development held a press-conference. The press conference touched upon car design and technical characteristics of the entire product range and company's development plans.
   It was noted, that ten years ago the entire UAZ output was bought by the state. In recent years, the state purchases went down to 3-5% of the plant's output. This is the reason why UAZ marketing program is now targeting individual consumers. Marketing research indicated that in 2003-2005 the output would increase dramatically with a substantial growth of consumer preference for expensive cars.
   According to Eduard Shpakovsky, "UAZ is a utilitarian vehicle. It must gain customer support by improving its consumer characteristics and overall quality, without a loss of its type-related qualities. Therefore it is possible that production of the traditional car models will fall sharply as they are replaced with the new models, which are now under development. It is expected that in 2005, demand for UAZ cars of the sixtieth line of models will go up to 45,000-50,000 a year, and by 2007-2008 the product line will be almost completely renewed".
   From now on, UAZ will held test runs and follow up conferences after each launch of a new model.

 

 

 

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